You know what you want to buy.Pareto finds the best way to buy it.
The lowest price you see often isn’t the lowest price you could get.
You paste a product link. We compare prices, hundreds of saving combinations and trade-offs across the stores that carry it, then show you the best option for you - and exactly how to get it.
Launching with electronics and appliances. We’ll only email you about the launch.
Beyond the price tag
The price on the page is only the starting point.
The same product often costs less at another store. Then there’s countless coupons, cashback portals, discounted gift cards, card offers and loyalty rewards that can lower the price further. The trouble is that each one lives in its own place and follows its own rules, so the price you could actually pay never shows up on any single page.
Pareto reads them all together and turns them into one answer: the best way to buy the thing you already picked.
Bringing discounts together
The hard part isn’t finding discounts. It’s knowing which ones work together.
Some savings can be combined (stacked). Others cancel each other out. Others have weird eligibility rules. The best combination changes by store, by payment method and by the trade-offs you’re willing to make. A single purchase can have dozens of possible paths. We find them for you.
Example: a $1,999 store price, minus a $100 coupon, a $67 discounted gift card and $45 through a cashback portal. A $50 card offer conflicts with the coupon and a $30 second coupon fails the one-code-per-order rule, so both are dropped. Best valid path: $1,787, saving $212.
What are these things?
- Price differences
- Product prices vary significantly across merchants and over time.
- Coupon codes
- 40% of merchants have active coupon codes at a given point in time.
- Merchant loyalty programs
- Many major merchants offer their own store loyalty programs, both under free and subscription models.
- Shopping portals
- Award cashback on purchases when users shop via the provider's affiliate link.
- Discounted gift cards
- Gift cards sold at below face value, effectively passing through a discount on a purchase at a given merchant.
- Credit cards
- The default payment method for e-commerce purchases; credit cards can help consumers both realize savings and protect their purchase.
It’s not just about the cheapest
The cheapest option isn’t always the best option.
A lower price can mean slower delivery, a worse returns policy, more steps or less protection. Tell Pareto what matters to you and we’ll rank the options around it.
B&H Photo Video
$1,787Save $212
- Free returns, refund to card
- Delivery in 3–5 days
- Manufacturer warranty
Newegg
$1,742Save $257
- $15 return fee, refund as store credit
- Delivery in 5–7 days
- Manufacturer warranty
The best match costs $45 more - and gets you free returns, a card refund and delivery two days sooner.
How it works
Pareto does the complicated work, not you.
Paste a link
Drop in the product page for the thing you already want.
Tell us what matters
Delivery speed, returns, warranty: set them once and we rank around them.
See your best options
Every supported store that carries it, every saving that survives the rules, one ranked list.
Follow the steps
Specific, ordered instructions to buy it, with a guided experience that takes you through each step.
Our principles
We work for you, not the shops.
The savings ecosystem is full of players that play both sides - customers and merchants - and end up shortchanging you. We’re building Pareto in a different way.
Made for people just like you.
Your outcome drives the ranking.
Options are ordered by what’s best for you. No store pays for a better position, and how we make money never changes the order.
We show the math and the trade-offs.
Every recommendation comes with its breakdown: where each saving comes from, what it’s worth, when the money arrives, and what you give up, if anything.
If we can’t verify it, we say so.
We’d rather show you a smaller saving we trust than a bigger one we don’t. Anything uncertain is labeled, and anything we can’t check stays out.
Sound fair? Be first in when Pareto launches.
Supporting your favorite merchants
Starting with electronics and appliances.
Pareto is launching soon, covering electronics and appliances and expanding quickly to other categories. You can search any product in these categories across our supported merchants, with more coming later.
Launching at Amazon, Walmart, Best Buy, Home Depot, Costco, Target, Apple, B&H Photo Video, Lowe's, AJ Madison, Abt Electronics, PC Richard & Son, Adorama, Newegg, Macy's.
